Posted on | April 6, 2011 | 3 Comments
I don’t think the users will rate a website without actually seeing the content of the website in the first place, because it’s unlikely a user clicks on a website, spend half an hour then goes back to Google in order to rate it.
Secondly I don’t think all users will be connected to their g-mail account in order to see how many friends actually rated the website, especially when they use their mobile, and what does that number really mean if a website has 40 or 40k (+1) in front of it, difficult to measure – too arbitrary.
And what if my friends live in different countries, regions – different geographic and so on.
What I think is going to be useful and probably work, if Google rolls it out by default without being logged in to g-mail account, and secondly if Google allows the website owners to actually embed some sort of fancy code within their content so the users can actually rate the content on page level (the same as PR) rather than the whole website. It means every time users rate the page content, the SERPs get updated (by Google) and assign an extra +1 to the site.
So given the current situation, I don’t think Google +1 has any major impact on either SEO or PPC results, but I might be wrong, only time will prove this assertion right or wrong.